Introduction
CTV (Connected TV) is revolutionizing how advertisers reach their target audience, and Popsycle Digital Marketing spearheads this transformation. As an industry-leading execution agency, Popsycle Digital Marketing has established itself as a pioneer in executing and measuring CTV campaigns for its advertisers. Their collaboration with a leading Demand Side Platform (DSP) enables them to employ encrypted first-party data, leading to seamless advertising campaign planning and measurement without relying on cookies or consortiums.
The Power of Data-driven Advertising
Popsycle Digital Marketing’s (Popsycle) strategic partnership with its DSP partner drives its ability to securely match first-party audience data to client responder files. This efficient data-matching process takes just hours compared to the days it typically requires. This valuable data empowers Popsycle Digital Marketing to gain deep insights into the actions of these high-value audiences.
By leveraging the data insights, Popsycle is equipped with crucial information for content development, media planning, activation, and further measurement. For example, through their extensive analysis, Popsycle discovered that over the past three months, their clients’ first-party audiences were 37% more likely to respond to an offer made via a CTV ad supported by a real-time email rather than a standalone CTV ad.
Direct Onboarding of Audiences
One critical advantage of Popsycle is its ability to directly onboard audiences in minutes rather than days. This streamlined process allows them to launch display, video, and CTV campaigns in hours, providing their clients a competitive edge in the fast-paced digital advertising landscape.
Popsycle takes an audience-first approach, aiming to reach people where they spend their time. By understanding the target audience’s preferences and behavior, Popsycle can deliver the right message at the right frequency. This personalized approach ensures maximum engagement and optimal campaign performance. Even in a cookieless future, the partnership with the CTV provider enables Popsycle to continue this audience-centric approach.
The Shift from Traditional to Connected TV
As the media landscape continues to evolve, connected TV households are projected to surpass linear households by 2024, according to eMarketer. This shift in media consumption habits presents immense opportunities for advertisers to engage with their target audience through CTV.
Popsycle, in collaboration with their DSP partner, is well-positioned to cater to this changing landscape. By embracing CTV advertising, advertisers can tap into a wide range of audiences, from those engaging in casual viewing to those participating in major events. Popsycle’s expertise in CTV campaign execution and measurement ensures that advertisers can make the most of this growing trend.
Conclusion
CTV advertising has become a game-changer in the digital marketing industry, and Popsycle is leading the way in executing and measuring CTV campaigns with exceptional precision. Through their collaboration with a powerful DSP, encrypted first-party data can be employed for seamless campaign planning and measurement without relying on cookies or consortiums.
By securely matching audience data to client responder files, Popsycle gains invaluable insights into high-value audiences, enabling them to create content, plan media campaigns, and activate targeted advertisements effectively. Their audience-first approach and direct audience onboarding capabilities ensure that the right message is delivered to the right audience at the right time.
With the projected growth of CTV households expected to surpass traditional linear households, Popsycle’s collaboration with their DSP has placed them at the forefront of this digital advertising revolution. Popsycle is ready to help advertisers seize CTV’s opportunities and achieve unparalleled results as more people shift towards connected TV. Embrace the power of CTV and partner with Popsycle to unlock the full potential of your advertising campaigns in this dynamic media landscape.