In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers

Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in

Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to

The rise of connected TV (CTV) and over-the-top (OTT) streaming services has transformed how consumers watch television. With rising subscription costs and increasing preference for

Introduction  In today’s digital landscape, Connected TV (CTV) advertising has emerged as a game-changer for marketers across industries. With the rise of streaming platforms and

As political campaigns become increasingly sophisticated, targeting and measurement have become critical components of success. One area that has seen significant growth in recent years