
Embracing the Omnichannel Revolution with Connected TV Advertising
In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers

Upholding Brand Safety and Transparency: The Battle Against Ad Fraud
Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in

The Impact of Connected TV in Politics: A New Era of Targeted Campaigning
Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to

Make Your CTV/OTT Ad Dollars Work Harder
The rise of connected TV (CTV) and over-the-top (OTT) streaming services has transformed how consumers watch television. With rising subscription costs and increasing preference for

Unlocking the Power of CTV Advertising for Non-Profits: Driving Change in the Streaming Era
Introduction In today’s digital landscape, Connected TV (CTV) advertising has emerged as a game-changer for marketers across industries. With the rise of streaming platforms and

Harnessing the Power of Connected TV (CTV) Advertising for Political Campaign Success
As political campaigns become increasingly sophisticated, targeting and measurement have become critical components of success. One area that has seen significant growth in recent years