WELL, HELLO.
So nice to meet you!
You know what Popsycle does. Now learn why we do what we do – and the talented team that makes all of your digital advertising dreams possible.
HEY THERE
So nice to meet you!
You know what Popsycle does. Now learn why we do what we do – and the talented team that makes it possible.
about us
Get to know the team.
Jeff Kaplan
CEO Popsycle
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
MEET THE TEAM
Popsycle's leaders bring
your strategy to life.
LISA DIESEL
VP OF CUSTOMER
SUCCESS
CHIEF EXECUTIVE
OFFICER
SARAH GUSTAFSSON
SENIOR MEDIA COORDINATOR
MEET MATT
Our master of media
Matt has been in the data and marketing space for longer than he will admit. He got his start in the marketing data world focused on direct mail. Hungry to expand his skills, Matt progressed into leading digital media strategies for Fortune 100 brands. Matt and Jeff had a chance to work together. When Jeff called Matt to invite him to join the Popsycle team, Matt jumped at the opportunity. What’s cooler than building something you’re passionate about alongside some of the best people you know? When Matt’s not busy crushing client goals, he enjoys spending time with his wife and son, watching movies and gaming.
LISA DIESEL
Fuel for big growth
SARAH GUSTAFSSON
Making campaigns sizzle
JEFF KAPLAN
Leader of the pack
Jeff is the CEO of Popsycle Digital and a self-proclaimed data geek. Jeff kick-started his marketing career in 1997. And since then has held key roles at all three credit bureaus. His passion for marketing and building digital businesses is a key part of his DNA. When he is not obsessing over data and execution, you’ll find Jeff enjoying time with his family, drinking great wines and embracing everything that Frye Island, Maine has to offer.
At Popsycle, you can count on us for our skills and honest approach. As a Popsycle client, we promise…
- We’ll tell you if your creative is ugly.
- We’ll treat your investment as if it was our own.
- We’ll deliver things on time, every time.
- We’ll only send Christmas gifts that require no work.
- We’ll have a blast together.
GO TIME
Let's make a plan.
Strategizing is kind of our thing. If you’re looking for a partner to create a game plan, execute on it and surpass your goals, the search is over.