Marketing that just clicks.

WELL, HELLO.

So nice to meet you!

You know what Popsycle does. Now learn why we do what we do – and the talented team that makes all of your digital advertising dreams possible.

HEY THERE

So nice to meet you!

You know what Popsycle does. Now learn why we do what we do – and the talented team that makes it possible.

about us

Get to know the team.

Think of Popsycle as equal parts grit, fresh thinking and soul. Have you ever had that neighbor that grabs the mail for you while you’re gone, gives you extra tomatoes from their garden and happily shares a bottle of wine with you on the patio – not because they have to, but because that’s simply who they are? I’d like to think the team I’ve built at Popsycle is a lot like that.
I launched Popsycle with a vision to make cutting edge data, ad tech and digital media available to organizations of all shapes and sizes, not just because it’s cool, but because I firmly believe the right marketing has the power to grow businesses and change lives. Each day we strive to make sure our clients know we care, and their goals are our goals.

Jeff Kaplan
CEO Popsycle

“The best marketing doesn’t feel like marketing.”

Tom Fishburne

MEET THE TEAM

Popsycle's leaders bring
your strategy to life.

MATT GARREN
SENIOR DIRECTOR OF MEDIA STRATEGY 

LISA DIESEL
CHIEF REVENUE
OFFICER
Untitled design (14)
JEFF KAPLAN
CHIEF EXECUTIVE
OFFICER
Untitled design (18)
SARAH GUSTAFSSON
SENIOR MARKETING & CREATIVE STRATEGIST
MEET MATT

Our master of media

Matt has been in the data and marketing space for longer than he will admit. He got his start in the marketing data world focused on direct mail. Hungry to expand his skills, Matt progressed into leading digital media strategies for Fortune 100 brands. Matt and Jeff had a chance to work together. When Jeff called Matt to invite him to join the Popsycle team, Matt jumped at the opportunity. What’s cooler than building something you’re passionate about alongside some of the best people you know? When Matt’s not busy crushing client goals, he enjoys spending time with his wife and son, watching movies and gaming.

LISA DIESEL

Fuel for big growth

Lisa came to the Popsycle Digital team after a 4-year sabbatical at sea with her family that carried her half-way around the world. Lisa brings 25 years of diverse marketing experience to the team, having worked for companies and agencies large and small. Having been on the client side, Lisa brings a different perspective to every marketing engagement. Other than her love for sailing, Lisa enjoys gardening, traveling and spending time with family and friends.
SARAH GUSTAFSSON

Making campaigns sizzle

Sarah does all things creative at Popsycle Digital. She graduated from Merrimack College in 2016 and has been part of the Popsycle family ever since. She loves designing campaigns for clients and interacting with our many different partners. When Sarah isn’t working she can be found quoting Schitt’s Creek, running, exploring European countries and hanging out with her dog Max.
JEFF KAPLAN

Leader of the pack

Jeff is the CEO of Popsycle Digital and a self-proclaimed data geek. Jeff kick-started his marketing career in 1997. And since then has held key roles at all three credit bureaus. His passion for marketing and building digital businesses is a key part of his DNA. When he is not obsessing over data and execution, you’ll find Jeff enjoying time with his family, drinking great wines and embracing everything that Frye Island, Maine has to offer.

At Popsycle, you can count on us for our skills and honest approach. As a Popsycle client, we promise…

  1. We’ll tell you if your creative is ugly.
  2. We’ll treat your investment as if it was our own.
  3. We’ll deliver things on time, every time.
  4. We’ll only send Christmas gifts that require no work.
  5. We’ll have a blast together.
GO TIME

Let's make a plan.

Strategizing is kind of our thing. If you’re looking for a partner to create a game plan, execute on it and surpass your goals, the search is over.