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Popsycle Digital’s Media Platform: A Platform for Good

Popsycle Digital’s Media Platform: A Platform for Good Agencies representing non-profit organizations face unique challenges in today’s digital advertising landscape. Maximizing impact while working within limited budgets is no easy feat. Traditional digital advertising platforms (DSPs) often come with high fees, complex pricing structures, and unclear attribution models, making it difficult for non-profits to stretch […]

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Can You Afford to Pay High Ad Tech Fees When Your Competition Isn’t? 

In today’s rapidly evolving digital advertising landscape, programmatic buying has become a cornerstone for driving business growth and building brand awareness. Agencies and advertisers are increasingly relying on demand-side platforms (DSPs) to automate the ad buying process, optimize their campaigns in real-time, and achieve better targeting. But while DSPs offer valuable tools and insights, many

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Maximizing Conversion Rates: A Data-Driven Approach to Non-Profit Digital Advertising

Digital marketing for non-profits requires precision and strategy. A recent lift test conducted by Popsycle Digital demonstrates how impactful systematic testing and optimization can be in a digital advertising campaign. This case study reveals that data-driven decisions can dramatically improve campaign outcomes, delivering a remarkable 153% lift in conversion rates by making targeted adjustments. The

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Optimizing Digital Marketing with Programmatic Advertising

In the fast-paced world of digital marketing, “Programmatic Advertising” is something you can’t ignore. For businesses aiming for efficiency, transparency, and scalability in their ad campaigns, adopting programmatic advertising is no longer optional – it’s a must.  Programmatic Advertising: Automating Ad Buys for Precision and Speed  Gone are the days of manual media buying. It’s

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Embracing the Omnichannel Revolution with Connected TV Advertising

In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers seamlessly hop from one screen to another, often engaging with brands. For advertisers, keeping pace with this shift requires an enlightened omnichannel strategy, where all potential customer touch points are

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Upholding Brand Safety and Transparency: The Battle Against Ad Fraud

Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in the system fractured. Amid these challenges, two concepts stand firm as the mainstays of any successful digital marketing strategy: brand safety and transparency. This blog explores the battle against ad

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The Impact of Connected TV in Politics: A New Era of Targeted Campaigning

Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to the individual level, like direct mailing or phone calls, distinguishes CTV from traditional broadcast television. With CTV, political campaigns no longer need to spend vast amounts of money trying to

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Unlocking the Power of CTV Advertising for Non-Profits: Driving Change in the Streaming Era

Introduction  In today’s digital landscape, Connected TV (CTV) advertising has emerged as a game-changer for marketers across industries. With the rise of streaming platforms and the increasing popularity of streaming devices, non-profit organizations have realized the untapped potential of CTV advertising in furthering their causes and driving change. In this comprehensive blog, we will explore

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