Matt Garren

As we all know, advertising and marketing constantly evolve and staying on top of the latest trends is crucial for success.  One of the biggest trends in media buying right now is programmatic advertising. This refers to using algorithms and data to automate the buying and selling of advertising space across mediums like CTV, Display, […]

In the fast-paced world of digital marketing, “Programmatic Advertising” is something you can’t ignore. For businesses aiming for efficiency, transparency, and scalability in their ad campaigns, adopting programmatic advertising is no longer optional – it’s a must.  Programmatic Advertising: Automating Ad Buys for Precision and Speed  Gone are the days of manual media buying. It’s

In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers seamlessly hop from one screen to another, often engaging with brands. For advertisers, keeping pace with this shift requires an enlightened omnichannel strategy, where all potential customer touch points are

Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in the system fractured. Amid these challenges, two concepts stand firm as the mainstays of any successful digital marketing strategy: brand safety and transparency. This blog explores the battle against ad

Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to the individual level, like direct mailing or phone calls, distinguishes CTV from traditional broadcast television. With CTV, political campaigns no longer need to spend vast amounts of money trying to

The rise of connected TV (CTV) and over-the-top (OTT) streaming services has transformed how consumers watch television. With rising subscription costs and increasing preference for ad-supported streaming services, advertisers are shifting their focus to CTV as a platform to reach their audiences and achieve their marketing goals.  According to a recent report by Hub Entertainment

Introduction  In today’s digital landscape, Connected TV (CTV) advertising has emerged as a game-changer for marketers across industries. With the rise of streaming platforms and the increasing popularity of streaming devices, non-profit organizations have realized the untapped potential of CTV advertising in furthering their causes and driving change. In this comprehensive blog, we will explore

As political campaigns become increasingly sophisticated, targeting and measurement have become critical components of success. One area that has seen significant growth in recent years is Connected TV (CTV) advertising, which offers a highly-targeted, cost-effective way for campaigns to reach voters directly in their living rooms. At Popsycle Digital, we are at the forefront of

As the world of digital marketing continues to evolve, many businesses are turning towards programmatic display campaigns to reach their target audience with precision and efficiency. These campaigns leverage data-driven insights and automation to enhance brand visibility and engagement. However, many advertisers overlook a critical aspect that can lead to substantial cost savings and campaign

Introduction  CTV (Connected TV) is revolutionizing how advertisers reach their target audience, and Popsycle Digital Marketing spearheads this transformation. As an industry-leading execution agency, Popsycle Digital Marketing has established itself as a pioneer in executing and measuring CTV campaigns for its advertisers. Their collaboration with a leading Demand Side Platform (DSP) enables them to employ