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The giving season is officially here, offering nonprofits a golden opportunity to amplify their mission and inspire generosity. With the groundwork laid, now is the time to fine-tune your efforts and make the most of this critical period. By implementing smart, data-driven strategies, you can boost donations, deepen engagement, and leave a lasting impression on […]

Popsycle Digital’s Media Platform: A Platform for Good Agencies representing non-profit organizations face unique challenges in today’s digital advertising landscape. Maximizing impact while working within limited budgets is no easy feat. Traditional digital advertising platforms (DSPs) often come with high fees, complex pricing structures, and unclear attribution models, making it difficult for non-profits to stretch

In today’s rapidly evolving digital advertising landscape, programmatic buying has become a cornerstone for driving business growth and building brand awareness. Agencies and advertisers are increasingly relying on demand-side platforms (DSPs) to automate the ad buying process, optimize their campaigns in real-time, and achieve better targeting. But while DSPs offer valuable tools and insights, many

Digital marketing for non-profits requires precision and strategy. A recent lift test conducted by Popsycle Digital demonstrates how impactful systematic testing and optimization can be in a digital advertising campaign. This case study reveals that data-driven decisions can dramatically improve campaign outcomes, delivering a remarkable 153% lift in conversion rates by making targeted adjustments. The

As we all know, advertising and marketing constantly evolve and staying on top of the latest trends is crucial for success.  One of the biggest trends in media buying right now is programmatic advertising. This refers to using algorithms and data to automate the buying and selling of advertising space across mediums like CTV, Display,

In the fast-paced world of digital marketing, “Programmatic Advertising” is something you can’t ignore. For businesses aiming for efficiency, transparency, and scalability in their ad campaigns, adopting programmatic advertising is no longer optional – it’s a must.  Programmatic Advertising: Automating Ad Buys for Precision and Speed  Gone are the days of manual media buying. It’s

In the digital age, connected devices have become a central facet of our everyday lives. With the proliferation of smart TVs, smartphones, and tablets, consumers seamlessly hop from one screen to another, often engaging with brands. For advertisers, keeping pace with this shift requires an enlightened omnichannel strategy, where all potential customer touch points are

Introduction In the ever-expanding digital universe, ad fraud looms as a nefarious black hole that siphons precious advertising budgets, leaving advertisers disillusioned and trust in the system fractured. Amid these challenges, two concepts stand firm as the mainstays of any successful digital marketing strategy: brand safety and transparency. This blog explores the battle against ad

Introduction Connected TV (CTV) is taking the advertising world by storm, and politics is not left out. The ability to tailor and deliver content to the individual level, like direct mailing or phone calls, distinguishes CTV from traditional broadcast television. With CTV, political campaigns no longer need to spend vast amounts of money trying to

The rise of connected TV (CTV) and over-the-top (OTT) streaming services has transformed how consumers watch television. With rising subscription costs and increasing preference for ad-supported streaming services, advertisers are shifting their focus to CTV as a platform to reach their audiences and achieve their marketing goals.  According to a recent report by Hub Entertainment