Matt Garren

As political campaigns become increasingly sophisticated, targeting and measurement have become critical components of success. One area that has seen significant growth in recent years is Connected TV (CTV) advertising, which offers a highly-targeted, cost-effective way for campaigns to reach voters directly in their living rooms. At Popsycle Digital, we are at the forefront of […]

As the world of digital marketing continues to evolve, many businesses are turning towards programmatic display campaigns to reach their target audience with precision and efficiency. These campaigns leverage data-driven insights and automation to enhance brand visibility and engagement. However, many advertisers overlook a critical aspect that can lead to substantial cost savings and campaign

Introduction  CTV (Connected TV) is revolutionizing how advertisers reach their target audience, and Popsycle Digital Marketing spearheads this transformation. As an industry-leading execution agency, Popsycle Digital Marketing has established itself as a pioneer in executing and measuring CTV campaigns for its advertisers. Their collaboration with a leading Demand Side Platform (DSP) enables them to employ

It is imperative for non-profits to employ effective promotional tactics that not only raise visibility but also maximize their investment’s profitability. In this blog post, we will delve into how Popsycle Digital (Popsycle) utilizes tactics specifically tailored for non-profits to achieve high ROAS, reactivate lapsed donors, and drive engagement. We will explore case studies showcasing

Using programmatic advertising to reach cannabis customers has become an essential strategy for marketers looking to tap into this rapidly growing industry. As more states and countries legalize cannabis, the market continues to expand, presenting unique opportunities for advertisers. In this blog post, we will delve into leveraging programmatic advertising for cannabis customers by understanding