The Future of Programmatic Advertising: Harnessing Data Acumen and Addressability in 2025
As 2024 comes to a close, programmatic advertising is entering an exciting new era, where data acumen and addressability will be the defining features of success. Connected TV (CTV) is transforming the way advertisers connect with consumers, allowing for highly targeted and addressable advertising campaigns. The ability to harness precise data insights and execute real-time […]