Lisa Diesel

The giving season is officially here, offering nonprofits a golden opportunity to amplify their mission and inspire generosity. With the groundwork laid, now is the time to fine-tune your efforts and make the most of this critical period. By implementing smart, data-driven strategies, you can boost donations, deepen engagement, and leave a lasting impression on […]

In today’s rapidly evolving digital advertising landscape, programmatic buying has become a cornerstone for driving business growth and building brand awareness. Agencies and advertisers are increasingly relying on demand-side platforms (DSPs) to automate the ad buying process, optimize their campaigns in real-time, and achieve better targeting. But while DSPs offer valuable tools and insights, many