Introducing our new cutting-edge platform
Introducing the Popsycle Media Buying Platform, designed for intelligent advertisers who demand transparency and powerful performance in their programmatic buying journey.
Our platform is built to help your campaigns succeed in these channels with precise targeting and top tier omnichannel advertising results:
- Connected TV (CTV)
- Over the Top (OTT)
- Online Video (pre-roll, mid-roll)
- Display
- Native Video
Enabling comprehensivecampaign customization
COMPREHENSIVE DATA ACCESS
- Extensive Database: Access to 263M+ adults enriched with political, consumer, and contact info.
- Predictive Analytics: Sophisticated data for quick, informed decisions without extra fees.
- Identity Resolution: Verifies and expands existing data for improved campaign success.
- Rich Data Points: Includes consumer behavior, socio-economic status, geographic locations, political affiliations, educational backgrounds, industry-specific insights, and legislative issue outreach.
first-party data onboarding
- Cost-Free Integration: Onboard 1st-party data at no additional cost.
- Easy Process: Intuitive interface and supportive tools for seamless data upload.
- Enhanced Targeting: Leverage own data
Harness the power of intent data
transforming talent into impact
- Precision at Scale: Target high-intent audiences, ensuring efficient ad spending.
- Real-Time Optimization: Make immediate adjustments to enhance ad relevancy.
- Comprehensive Attribution: Gain deep insights into the customer journey for optimal ad strategy.
results
- Exceptional ROAS: Achieve higher returns on ad spend.
key benefits
- Precise Targeting: Pinpoint audiences with buying signals.
- In-Depth Insights: Refine strategies with detailed customer journey analysis.
- Real-Time Adjustments: Keep ads relevant and engaging.
Leveraging AI for premium inventory
Enhancing ad quality through inventory curation
Our premium CTV inventory
Our premium CTV publisher collaborations ensure that you will take pride in the placement of your advertisements.
On-demand reporting
metrics that matter
- Quickly see the your KPIs and live campaign health stats
- Easy-to-use interface
- Available on-demand
- Customizable set-up based on your organization’s campaign requirements and focus
Campaign optimization and conversion maximization
Uniquely positioned with the data, tools, and expertise to execute campaign optimization and maximize conversions, including:
- Audience optimization
- Creative optimization
- Reach and Frequency optimization
Actionable, real-time attribution means you can understand and demonstrate your marketing’s success:
- View-Through Attribution reports to business-level KPIs
- Reporting can happen via the Website Identity Resolution Engine (WIRE) tag on your website, or via your “offline” 1st party data sales data
- Match individual conversions back to your campaigns with Free Matchback reports
Fully transparent reporting on your media delivery, up to and including free Adlogs if desired:
- Know every detail of how your money was spent
- No extra charges for even the most granular reporting
Transparency and Privacy
Seamless digital marketing with privacy compliance
stress-free data management
Focus on your campaign’s message and audience engagement while we manage data, ensuring legal compliance across state regulations.
audience precision
We leave no stone unturned in our data review process, including address corrections and public records, to ensure pinpoint accuracy in your audience segments.
daily protection exercise
Trust in over two decades of data security experience to manage your data securely.
dive deep with ad logs
Get detailed Campaign Insights. With access ad logs revealing where your ads impact at the household level.
cost & performance analytics
Get detailed Campaign Insights. With access ad logs revealing where your ads impact at the household level.
commitment to privacy
Our top priority is to maintain strict policies against sharing Personally Identifiable Information (PII), ensuring your audience’s privacy is always protected.
targeting with care
By adhering to legal obligations and avoiding demographic segments under eighteen or those who have opted out, we ensure your audience is targeted with the utmost care and consideration.