Privacy Policy
Introduction
Popsycle Digital LLC (“Popsycle” or “we”) respects your privacy and is committed to communicating transparently regarding our privacy practices. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website at www.popsycledigital.com or any subdomain thereof (our “Website”), as well as our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect on the Website and in email, text, and other electronic messages between you and the Website. It does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party, nor to information collected by any other third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.
Please read this policy carefully before you start to use the Website to understand our policies and practices regarding how we treat your information. By accessing or using the Website in any manner, you accept and agree to be bound by this Privacy Policy. If you do not agree with any terms of this Privacy Policy, you may not access or use the Website for any purpose.
This Privacy Policy may change from time to time (see Updates to Our Privacy Policy, below). Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check this policy periodically for updates.
Information We Collect About You and How We Collect It
When you access or use the Website, we may collect certain information about you. This may include information by which you may be personally identified, such as name, postal address, e-mail address, or telephone number, as well as information that is about you but may not specifically identify you, such as information about your internet connection, the equipment you use to access the Website, and usage details, IP addresses, and certain other information collected through cookies and other tracking technologies (collectively “personal information”).
Information You Provide to Us
We collect personal information from various sources, such as directly from you when you access or use the Website. This may include:
- Information that you provide by filling in forms on our Website. This includes information provided at the time you subscribe to our services, post comments or material to the Website, or request further services. We may also ask you for information when you enter a contest or promotion sponsored by us or when you report a problem with our Website.
- Records and copies of your correspondence (including email addresses), if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Your search queries on the Website.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website;
- Information about the devices you use to access the Website (such as the IP address and type of device, operating system, and web browser);
- Dates, times, and the duration of your use of the Website (including whether you are a repeat or first time visitor to the Website);
- Information about your online activities over time and across third-party websites or other online services (behavioral tracking).
Information we collect automatically may be statistical data that does not include personal information. We may maintain or associate any such statistical data with personal information we collect in other ways or receive from third parties. It helps us to estimate our audience size and usage patterns, speed up user experience, and to improve and personalize our services, including enabling us to identify and authenticate users. To the extent that we associate any of this non-personal information with your personal information, we will treat it as personal information under the terms of this Privacy Policy.
Technologies we use for automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer. Pages of our Website and our emails may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies
Some content or applications on the Website may be served by third-parties, including content and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about any targeted content, you should contact the responsible provider directly.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
- To send you information or materials you request;
- To provide you with products and services you request;
- To respond to your questions and comments and provide customer support;
- To communicate with you about our products, services, offers, and promotions;
- To operate, evaluate, and improve our business and the products and services we offer;
- To analyze trends and statistics regarding products and services made available on or through the Website;
- To comply with applicable legal requirements and industry standards; and
- For any other purpose for which you provide your consent.
We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please contact us.
We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
Disclosure of Your Information
We may disclose aggregated information about our users, and information that does not identify any individual user, without restriction. We may disclose personal information that we collect or you provide (as described in this Privacy Policy):
- to our subsidiaries and affiliates;
- to contractors, service providers, and other third parties we use to support our business;
- to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
- to enforce or apply our agreements with our clients;
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Popsycle, users of the Website, our services, and/or others;
- for any other purpose which is incidental to the normal use of services you have requested; and
- for any other purpose for which you provide your consent.
We also reserve the right to transfer your personal and other information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your information in a manner that is consistent with our Privacy Policy.
Third Party Providers
Without limiting the foregoing, we may also employ third party companies and individuals to facilitate our Website and to process data, perform Website-related services, or to assist us in analyzing how our services are used (collectively, “Third Party Providers”). These Third Party Providers may have access to your personal information for purposes of performing these tasks on our behalf, and may have the right to retain and use personal information or other information through performance of these tasks in accordance with the terms of the applicable Third Party Provider’s privacy policy. We advise you to review the privacy policies of the Third Party Providers, but note that we have no control over and assume no responsibility for the content, privacy policies, or practices of any Third Party Providers, their sites or services.
Third Party Providers may include, but are not limited to, the following:
- Analytics. We may use Third Party Providers to monitor and analyze use of our Website.
- Google Analytics. Google Analytics is an independent web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can learn about Google’s privacy practices at https://www.google.com/intl/en/policies/privacy.You may opt out of the aggregation and analysis of data collected about you on our Website by Google Analytics by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/. Please note that if you opt out, analytics companies other than Google Analytics may continue to aggregate and analyze data collected about you on the Website.
- Google Ads. Google Ads may be used to develop and enhance our online advertising. You can learn about Google’s privacy practices at https://www.google.com/intl/en/policies/privacy.
- Facebook. We may use Facebook Ads to enhance and customize our online advertising. You can learn about Facebook’s privacy practices at https://www.facebook.com/privacy/explanation. You can also view your Facebook Ad Preferences under your Facebook settings.
- LinkedIn. We may send data to LinkedIn about actions you take on the Website after you interact with a LinkedIn ad. You can learn about LinkedIn’s privacy practices at https://www.linkedin.com/legal/privacy-policy. You can also manage your preferences under your LinkedIn settings.
Security
Popsycle takes protecting your information seriously, and implements reasonable measures to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Please use caution in determining what personal information to disclose.
Please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures we have in place to safeguard information will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk.
Your Choices
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly.
- Promotional Offers. If you do not wish to have your email address used by us to promote our own products or services, you can opt-out by sending an email to us with your request info@popsycle.com. Please include your name, email address, phone number, physical address, business name, and domain in the body of your email, and include the phrase “Opt Out of Promotional Messages” in the subject line so that we can properly identify you and process your opt-out request.
Please note that, when you submit any opt-out email request to Popsycle pursuant to this section, it will take Popsycle a reasonable period of time to process and implement your request.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
Third Party Applications and Websites
The Website may contain links enabling the electronic transfer of data from third-party applications to the Website, as well as links to third-party websites. Popsycle is not responsible for the privacy practices or content of these applications or websites, and linking to an application or website does not constitute endorsement by us of that application or website. You should review the privacy policy and terms and conditions of any such third-party application or website prior to using or providing information to the same.
Accessing and Correcting Your Information
You may send us an email at info@popsycledigital.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your User Contributions, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other users.i
Your California Privacy Rights
California law grants additional privacy rights to California residents. In particular, the California Consumer Privacy Act (CCPA) requires businesses to disclose, for the past 12 months, (i) the categories of personal information collected, (ii) the sources of the collected personal information, (iii) the purposes for which the collected personal information is used, (iv) the categories of personal information disclosed for a business purpose, and (v) the categories of any personal information sold. Popsycle provides these disclosures in the following table.
| Category | Sources of Collection | Purposes of Collection | Disclosures for a Business Purpose | Information Sold |
| Identifiers | Website visits, lead information submitted through the Website | For user registration, to enable Popsycle to provide its products and services and to allow Popsycle to communicate with you | To Third Party Providers to assist in providing Popsycle products and services and processing associated payments; to other third parties to allow them to market their products or services to you | To third parties to allow them to market their products or services to you |
| Personal information categories listed in the California Customer Records statute | Lead information submitted through the Website, submission of payment information | For user registration, to enable Popsycle to provide its products and services and to allow Popsycle to communicate with you | To Third Party Providers to assist in providing Popsycle products and services and processing payments | N/A |
| Commercial information | Lead information submitted through the Website | To provide Popsycle products and services to users and maintain purchase history | To Third Party Providers to facilitate delivery of products and services | N/A |
| Internet or other electronic network activity | Your browsing and search history on the Website and other interactions with the Website or advertisements | To improve the user experience on the Website, diagnose server problems and administer the Website; to allow third parties to customize advertisements to you | To Third Party Providers for the purpose of enhancing the Website and improving the effectiveness of our advertising; to other third parties to allow them to market their products or services to you | N/A |
| Geolocation data | IP address | To improve the user experience on the Website | To Third Party Providers for the purpose of enhancing our Website and improving the effectiveness of our advertising | N/A |
| Inferences drawn from other personal information | Your browsing and search history on our Website and other interactions with our Website or advertisements | To improve the user experience on the Website; to allow third parties to customize advertisements to you | To Third Party Providers for the purpose of enhancing our Website and improving the effectiveness of our advertising; to other third parties to allow them to market their products or services to you | N/A |
Right to access/know your information. You may request from us a list of (i) the personal information that we have collected about you, and (ii) the categories of third parties to whom we have disclosed your personal information. You have the right to up to two (2) access requests each twelve (12) months.
Right to delete your information. You may request, at any time, that we delete your information and direct our service providers to delete your information from their records.
You may contact us to exercise these rights at info@popsycledigital.com. To ensure the privacy and protection of individuals, we are required to verify your identity (or that of your authorized agent) or otherwise authenticate your request(s), which we will do in accordance with the CCPA regulations. Please note that, under the CCPA, we are not required to grant a request to access/know or a request to delete with respect to personal information obtained from you in your role as an employee, owner, director, officer or contractor of a company and within the context of Popsycle providing its services to such company.
Updates to Our Privacy Policy
Popsycle reserves the right to change this Privacy Policy at any time. If we make a material change to this Privacy Policy, we will make an effort to communicate these changes to you via email or by posting a notification on the Website. The date this Privacy Policy was last revised is at the top of this page. We encourage you to review this Privacy Policy periodically to check for any updates or changes.
Contact Us
If you have any questions about this Privacy Policy or our information practices, please email us at info@popsycledigital.com or contact us at:
Popsycle Digital
5 Corliss Road
Windham, NH 03087
603-475-1026